Corporate Identity

Abbey House Coffee Brand Guide

Abbey House Coffee Brand Guide

Abbey House Coffee Brand Guide

Goal

Goal

Goal

This Corporate Identity project centers around creating an entire brand identity for a theoretical coffee shop created by the instructor. Abbey House Coffee is a coffee house occupying an abandoned cathedral downtown. Our goal is to create a unique brand identity related to the business unique circumstances.

Approach

Approach

Approach

The logo I created contains the shape of an A, an H, and a cross, while looking like the windows of a cathedral. The colors are simple and understated, as are much of the designs. I didn't want them to get in the way of the idea of the business itself. I essentially wanted them to function as a blank canvas for the local art that is displayed here. Simple images don't do the book justice, so please request access to the full book.

Grey Landrum 2024

Nashville

© Grey Landrum 2024

© Grey Landrum 2024

© Grey Landrum 2024