Packaging and Branding
The goal of this art direction project was to work as the art director for my team of two other creatives to create a brand and packaging for our client "Myst" – An alternative rock band excited for their new album release. Through this project we learned not only how to create a package for a band like this, but I also gained invaluable information about how to function as the leader of a team for a large project.
We wanted to fit the hypothetical band's aesthetic as alt-rockers. We created an illustration to serve as our central idea, then applied it in different ways across our packaging. Shown here are the items I am most proud of from this project. We also mocked up all of these pieces in real life.
Grey Landrum 2024
Nashville