Packaging
The Goal of this packaging assignment was to create new packaging for an existing brand. I chose sparkling Ice + caffeine because their branding was uninspired and not eye-catching at all. Also, I just love how they taste. The requirements were to create 4 flavors within the same family.
I decided I wanted to play into their "fruit frozen in ice" motif that they already have, but turn it up to 11. I wanted to create the illusion that the entire can is a block of ice from which the frosty surface has been wiped away by someone's finger. To this day, I believe this beautiful effect is my greatest artistic achievement.
Grey Landrum 2024
Nashville